In the face of a changing marketplace SAM has proved once again that it is the first, the best, and the most obvious choice for aircraft modellers. With over four decades of publication behind it, and an editorial team committed to providing the broadest possible coverage of the hobby no other magazine has provided such stability and continuity through these challenging times, and we continue to build on this reputation month on month with a balanced content of news, reference material, and modelling to offer the reader not only choice but the inspiration on which to base it.

Our historical and reference pieces are widely respected for the coverage they offer, and collected by readers for their ground-breaking research. Our monthly centre-section offers a one-stop precis of aircraft types based on the old 'Profile' series, but updated with colour artwork and scale drawings, while Colour Conundrum draws on original Air Ministry documentation to offer new ideas for well-covered subjects, often with unique insights into camouflage and markings.

From first-time builders to competition winners, SAM has something for everyone, showcasing techniques and products, and demonstrating skills and ideas that can turn an everyday model into a show-stopper. Always inclusive, our core modelling content is aimed at all skill levels and disciplines. There is no 'right' way to build a model. We each assimilate skills and ideas to suit our own tastes, and no publication is better attuned to what its readers want and need from a magazine. Make SAM your choice!